Introduction to Technology in Agribusiness – video

Introduction “Technology” in Agribusiness (Animation)

This is a video about how Australian farmers embrace technology. Using animation, photographs and commentary with occasional puns and jokes by a primary-school-aged boy, it sets the scene of the overall impact of technology, describes why Australian farmers have always been innovative; provides a definition of technology; and gives examples of technology in farming. An historical example of the invention of the stump-jump plough is followed by a contemporary example of the breeding of a ‘perfect prawn’ by the CSIRO. The fast-paced video lasts for 2:23 min and ends with a summary of three improvements technology in agriculture have brought about in caring for the environment, increasing farming output, and building farmers’ incomes.

Introduction to Technology in Agribusiness – Transcript (1.7MB))
​Introduction to Technology in Agribusiness – Transcript (110KB)