Farm Case Study: Australian Chicken Meat

This comprehensive educational resource, designed predominately for Stage 6 Preliminary Agriculture courses, focuses on Australian chicken meat production.

Created through a collaborative effort by the Primary Industries Education Foundation Australia (PIEFA), AgriFutures Australia, and the Australian Chicken Meat Federation (ACMF), this resource includes a teacher guide and student learning materials, divided into eight sections that explore different elements of the industry.

The resource is adaptable for both collaborative and independent learning, making it a versatile tool for educators across Australia. This resource is designed to integrate into curriculums across different states and territories, offering educators a flexible and comprehensive tool for teaching about Australian chicken meat production.

Teacher Guide

The accompanying teacher guide provides suggested answers to support effective teaching and student learning. 

Learning Activities

The resource includes research projects, hands-on experiments, quizzes, and collaborative exercises. Students explore farm case studies through media links, secondary sources, questions, and peer collaboration. The resource can be distributed in print, as a cohesive unit, or through online engagement using writable sections.

Chapter 1: Overview of the Main Features of the Enterprise

Students are introduced to the Australian chicken meat industry and learn about its scale, structure, and economic significance. This chapter covers elements of chicken meat production, including key statistics and the role of major companies.

Chapter 2: Management on the Farm (Calendar of Operations)

This section provides a detailed focus on the day-to-day and seasonal operations of a chicken farm. Students explore the various stages of chicken meat production, from breeding and hatching to grow-out and processing.

Chapter 3: Measures of Performance

Students learn about the different data used to evaluate the performance of chicken meat production systems, including feed conversion ratios and growth rates. This chapter explores how these metrics ensure efficiency and profitability.

Chapter 4: The Supply Chain

Students are introduced to the chicken meat production supply chain, from farm to table, covering the logistics of transporting chickens and maintaining product quality and safety throughout the process.

Chapter 5: Sustainable Practices

This section focuses on the environmental and ethical aspects of chicken farming, exploring sustainable practices like waste management, water conservation, and promoting animal welfare.

Chapter 6: Marketing the Product

Students learn about marketing strategies in the chicken meat industry, including branding, advertising, and consumer engagement, with case studies of successful campaigns.

Chapter 7: Technology and Innovation

This chapter highlights the role of technology in modern chicken meat production systems, covering advancements in equipment, feed technology, health monitoring systems, data analytics, and automation.

Chapter 8: The Agricultural Workplace

Students gain insight into various careers within the chicken meat industry, covering necessary skills and qualifications, workplace health and safety regulations, and the importance of a skilled workforce.

NSW CURRICULUM CODES

P 1.1 describes the complex, dynamic and interactive nature of agricultural production systems 

P 1.2 describes the factors that influence agricultural systems 

P 2.3 describes the farm as a basic unit of production 

P 3.1 describes the role of decision-making in the management and marketing of agricultural products in response to consumer and market requirements 

P 5.1 identifies the role of associated technologies and technological innovation in producing and marketing agricultural products

DOWNLOAD RESOURCES

TEACHER GUIDE

Interactive Teacher Guide Download PDF HERE (booklet style)

Interactive Teacher Guide Download PDF HERE (standard A4 style)

STUDENT LEARNING RESOURCE

Interactive Student Learning Resource Download PDF HERE (booklet style)

Interactive Student Learning Resource Download PDF HERE (standard A4 style)

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TEACHER GUIDE

Printable Teacher Guide Download PDF HERE (booklet style)

Printable Teacher Guide Download PDF HERE (standard A4 style)

STUDENT LEARNING RESOURCE

Printable Student Learning Resource Download PDF HERE (booklet style)

Printable Student Learning Resource Download PDF HERE (standard A4 style)